Digital Marketer

Nimusoft Technologies Ltd. is looking for a creative, analytical, and performance-driven Digital Marketer to strengthen our brand presence and drive the growth of our premium technology products.

You will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns for Nimusoft and its software products, including enterprise software, HR solutions, Restaurant POS, Finance solutions, AI-powered products, and other upcoming technology platforms.

This is not only an advertising role. We are looking for someone who can understand a premium technology brand, communicate product value effectively, generate qualified business leads, and continuously improve Nimusoft's digital presence.

The ideal candidate should have hands-on experience with Meta Ads, Google Ads, SEO, social media marketing, content planning, analytics, and brand development.

• Plan and execute digital marketing strategies for Nimusoft's premium software products and services.
• Promote products such as Nimu HR, NimuPOS Restaurants, Nimu Finance, NimuAI, ERP solutions, and other enterprise technology products.
• Develop campaigns focused on generating qualified leads, demo requests, product enquiries, and business opportunities.
• Plan, create, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
• Manage Google Ads, including Search, Display, Remarketing, and other relevant campaign types.
• Conduct keyword research and implement on-page and off-page SEO strategies to improve Nimusoft's organic search visibility.
• Continuously monitor and improve the SEO performance of Nimusoft's website, product pages, landing pages, and career/content pages.
• Work on strengthening Nimusoft's corporate brand identity and premium technology positioning across all digital platforms.
• Develop monthly and campaign-specific content and marketing plans for Facebook, LinkedIn, Instagram, YouTube, Google, and other appropriate platforms.
• Create campaign concepts, advertising copy, social media captions, product messaging, and content briefs.
• Coordinate with designers, developers, product teams, and management to produce high-quality marketing materials.
• Understand the features and business value of Nimusoft products and communicate them clearly to the target market.
• Build and optimize marketing funnels from awareness to lead generation and conversion.
• Run remarketing and retargeting campaigns for website visitors, product prospects, and previous campaign audiences.
• Monitor competitors, market trends, customer behaviour, and emerging digital marketing opportunities.
• Monitor key metrics such as CPC, CTR, CPL, conversions, engagement, traffic, leads, and ROAS.
• Work with Google Analytics, Google Search Console, Meta Ads Manager, and other analytics/marketing tools.
• Prepare weekly and monthly reports highlighting campaign performance, lead generation, website traffic, SEO progress, and recommendations.
• Maintain consistency in Nimusoft's branding, tone of voice, visual presentation, and communication standards.
• Support product launches, promotional campaigns, events, partnerships, and corporate branding initiatives.
• Suggest new marketing strategies and campaign ideas to strengthen Nimusoft's position as a premium technology brand in Bangladesh and international markets.

• Minimum 1 year of practical experience in Digital Marketing.
• Hands-on experience managing Facebook/Instagram advertising through Meta Ads Manager.
• Practical knowledge of Google Ads, including campaign setup, targeting, keyword selection, bidding, and optimization.
• Good understanding of SEO, keyword research, search intent, on-page SEO, technical SEO fundamentals, and link-building concepts.
• Experience with Google Analytics (GA4) and Google Search Console.
• Good understanding of social media marketing, content planning, audience targeting, and campaign optimization.
• Understanding of lead generation and conversion-focused marketing.
• Good command of written English is required.
• Basic to intermediate knowledge of Canva or similar design tools for preparing or modifying marketing materials.
• Basic understanding of short-form video, reels, promotional video content, and social media creative formats will be an advantage.
• Strong internet research and competitor-analysis skills.
• Good understanding of branding and the ability to maintain a professional and premium brand image.
• Strong communication, presentation, organizational, and time-management skills.
• Ability to handle multiple campaigns and priorities simultaneously.
• Bachelor's degree in Marketing, Business Administration, CSE, IT, Media & Communication, or a related discipline is preferred.
• Candidates from other academic backgrounds may also apply if they have strong practical digital marketing experience.

• Educational requirements may be relaxed for candidates with exceptional skills and relevant experience.